MORPHE
Golf Digest
Pacifica
Janji
Le Mieux
OTP
MORPHE
Golf Digest
Pacifica
Janji
Le Mieux
OTP
You have questions about your ad account.
Specific ones.
- Tutorials don't answer them, they don't know your account.
- Agencies don't answer them, too slow, too expensive, or both.
- Your team is asking you, and you don't have time to research.
- You'd ask another paid media person, if you knew one.
The Ad Room is just that.
Welcome inside.
Live on Zoom Wednesdays. Async all week. Direct access to a paid ads expert. Bring your metrics, creatives, and accounts. Get answers by name.
5 things inside The Ad Room
60 minutes on Zoom. Bring screenshots from your account, copy you're testing, creative you're unsure about, results you can't explain. Every call recorded.
Post a question Tuesday at 11pm. Wake up to an answer. Drop in a results screenshot, get it looked at. Other members are running ads too.
Submit your ads. Watch me break them down on camera, analyzing hooks, structure, copy, creative, and what to test next. Recorded and added to the library.
A creative brief, a copy framework, an audit checklist, a reporting tool. Plug in and use it the same day.
Every call tagged by topic. Search "CPM spike" or "TikTok creative" and find every answer I've ever given on it.
This is for you if you're a…
Brand Owner
Spending $500–$50K+/month on Meta and TikTok. You don't have an agency, or you had one and it didn't work. You want to know exactly what's working in your account — and what's not.
In-House Marketer or Freelancer
You're the one running the account. Your boss or client expects you to have the answers. Most of the time you do. Sometimes you don't, and there's nobody senior to ask. The Ad Room is who you ask.
Content Creator for DTC
You want to read a results screenshot and know what to ask next. You want to walk into your next client call understanding why one variation outperformed another. You want to be the creator brands rebook.
Your weekly rhythm
Drop your questions in the forum thread for Wednesday's call
Live Q&A · 60 minutes · questions answered in order
Replay drops, tagged by topic, added to the library
Ad teardown of submitted ads, recorded on camera
Template drop: brief, framework, checklist, or tool
Real answers. Real results.
“If you are serious about winning in paid media, you need Lamees (@justlamees) on your team. Simple as that. Her knowledge in this space is rock solid and the advice she gives is the kind you actually trust and act on. ... [read more]
What makes her stand out is how straight forward and honest she is. She tells you what you need to hear and does not sugarcoat anything, which is honestly so refreshing and rare in this industry. She is one of those people who just gets it. If you want to stop spinning your wheels and start seeing real results, she is the person you want in your corner.”
“We've worked with Lamees for over 5 years combined across 2 different stints heading up our paid social marketing. She helped scale our annual budget from tens of thousands to just under $1 million dollars annually. ... [read more]
Thanks to Lamees we were able to prioritize long term performance and brand-building over short-term sales. 2024 was our first ever year being first-order profitable thanks to higher AOV and lower CAC. Most important, Lamees is an absolute joy to work with who I'd highly recommend to anyone looking to build a business the right way for the long term.”
“This bootcamp was exactly what I needed before jumping into paid ads. I’ve been creating my own business content for over 5 years and wanted to take my content and marketing a bit more seriously. ... [read more]
She broke down how to collaborate with UGC creators, best practices when it comes to the marketing funnel, and gave advice on pricing and usage rights. It’s a great intro to the essentials of paid ads, which set me up to make smarter decisions before spending money on marketing campaigns. Lamees provided insights that were straightforward and actionable. I can't wait to take the paid ads workshop to learn how to scale my business. Highly recommend this for business owners looking to get a handle on their marketing strategy!”
“Wow! What an awesome bootcamp! There was so much breadth and depth on a variety of topics related to becoming a well-rounded, consummate UGC professional. ... [read more]
I especially loved tips on how UGC creators can play a role in optimizing marketing campaigns, which is a win-win for both parties. We also had a really good conversation about usage rights, raw footage offerings and upsells which transformed my thinking about how I negotiate and structure pricing. Lamees is a gem and I look forward to future workshops and courses.”
“I like how course was structured - it was easy to follow and I got great value. ... [read more]
I would definitely recommend it to everyone who want to learn Facebook Ads.”
A Few Wins
Drone company launched a crowdfunding round. Broke the site and raised past the $1M cap using existing creatives recut to build excitement and urgency.
Scaled a small e-commerce brand using simple iPhone footage. A/B tests surfaced winning creatives that kept compounding at scale.
First $1M revenue month powered by a tight omnichannel strategy and systematic creative testing across channels.
Summer apparel brand with unqualified traffic. Revamped targeting, allocating over 80% to prospecting, and drove 63% revenue growth on Meta alone.
I'm Lamees Barnett,
I've spent over a decade running paid media. $300M+ managed. $5B+ generated. Hundreds of brands audited. I've taught Brand Strategy and Qualitative Marketing at Cal State LA, and worked as a Fractional CMO for 7-8 figure DTC brands.
I built The Ad Room because the people who need real paid media answers can't afford an agency, and the people who can afford one rarely get answered. So I built the room I wished existed.
Lamees Barnett, MBASimple Pricing.
- ✓ Everything in Standard
- ✓ Founding rate locked forever
- ✓ Same full access as everyone else
- ✓ Live Q&A every Wednesday
- ✓ Async forum all week
- ✓ Monthly ad teardowns
- ✓ Monthly template drops
- ✓ Full searchable replay library
Frequently asked
The next call is Wednesday.
Bring your questions.
$49/month · Cancel anytime · Founding rate $39/month for first 50 members
