DETAILED BREAKDOWN
Most Common Marketing Metrics: Learn essential metrics that every marketer should track, from engagement rates to ROI, and learn how they impact content strategies.
Paid Ad Metrics: Get a deep understanding of the specific metrics + formulas determining the success of paid campaigns, including click-through rates, conversion rates, cost per acquisition, and more.
Marketing Terms: Get familiar with essential marketing terminology, ensuring you can communicate effectively and understand industry discussions.
Paid Media Benchmarks: Learn about the benchmarks for paid media, to set and measure realistic goals and expectations for the content based on industry standards.
Best Ways to Launch Creatives: Learn best practice ways to launch ads that perform well from the start, enabling you to advise brands on optimizing new creatives effectively.
Client Budget Clues: Gain insights into identifying client budget signals, helping you tailor your proposals and strategies to match their financial capacity.
Questions for Brands: Get key questions to ask brands to align on goals and strategies, including crucial data inquiries for optimizing campaign success.
Creative Rescue Tips: Equip yourself with targeted questions to ask when clients suggest your content isn't performing, helping you pinpoint whether the issue lies elsewhere and ensuring your creative work is on track.
Upsell Offers That Work: Discover upsell opportunities that align with your clients' goals, adding value to their campaigns and increasing your bottom line.
Email Templates: Utilize ready-made email templates for everything from initial outreach and data requests to campaign proposals and performance reports, streamlining your client communications.
Tips on Rates: Gain marketer insights on brand feedback to contracts, providing you with the knowledge to approach clients with the understanding of their concerns and needs.
Pricing Examples: Review pricing models and package examples tailored for content creators, designed to meet brand expectations and encourage higher ROI. This approach aims to improve content performance and foster lasting brand relationships.