FIND OUT WHICH PART OF 

Your Marketing is Broken  
  
Whether it’s an agency "shielding" poor results, a contractor in over their head, or an internal team without a roadmap,
I find the leak.
 
Neutral, data-backed audits for brands spending /year. 
Schedule Your Audit Consultation
- Lamees Barnett, MBA
 $250M+ Managed | $5B+ Generated | Marketing Expert

WHICH PART OF   YOUR MARKETING IS BROKEN? 

Whether it’s an agency "shielding" poor results, a contractor in over their head, or an internal team without a roadmap, I find the leak.
 
Neutral, data-backed audits for brands spending /year. 
Schedule Your Audit Consultation
Lamees Barnett, MBA
 $250M+ Managed | $5B+ Generated | Marketing Expert

Where You're At...

60-MINUTE SPRINT

I Need Answers Now
You already have:
  • A specific “why” question
  • Confusing agency reports
  • A feeling that money’s being wasted
You want:
  • A neutral second opinion, fast
  • Clear next steps you can act on immediately
  • No long-term commitment

The Sprint is a 60-minute under-the-hood session to fix your most urgent bottleneck.

 

BOOK A SPRINT

PERFORMANCE AUDIT

I Need the Full Truth
You already have:
  • $1M+ in annual ad spend
  • Multiple agencies and contractors
  • A stall you can’t explain
You want:
  • To find the hidden waste
  • Channel-level accountability
  • A Keep, Fix, or Cut roadmap

The Audit is a deep dive to separate real performance from blended reporting.

 

 

REQUEST AN AUDIT

STRATEGIC MENTORSHIP

I Need a Navigator
You already have:
  • A lean internal team
  • Active ad spend and creative flow
  • Momentum you don’t want to lose
You want:
  • Direct access to ask questions and pressure test decisions
  • Clear direction on spend, creative, and priorities
  • Consistent guidance without hiring a full-time lead

Mentorship is high-access guidance for lean teams that need a senior sounding board.

GET MENTORSHIP

What’s Burning Budget?

Most leaks come from one of these 3 places.
THE AGENCY TRAP
 
The "Blended" Shield: Hiding failing channels behind "Blended ROAS" or shifting KPIs to mask underperformance.
 
Channel Basis: Pushing budget where they have expertise, not where you have ROI.
THE CONTRACTOR GAP
 
The Amateur Premium: High fees for work that misses the targets and does not drive ROI.
 
Execution Errors Basis: Budget and decisions based on their comfort zone, not what performs for your business.
THE INTERNAL BOTTLENECK
  
The Ownership Void: Talented people doing the wrong tasks because of poor structure.
 
Strategy Stagnation: No clear KPIs, misaligned priorities, and teams stuck in outdated processes.
Get Clarity

 Why is This Happening?

Most people looking at your accounts have a "skin in the game" bias.

 
Agencies want to keep their fee.
Contractors want to keep their hours.
Internal teams want to protect their jobs.
 

I'm paid for clarity, not management. I dissect the strategy and the execution to see what's actually performing and who's just "managing the budget."

See What’s Next

What This Audit Covers:

  • Ad Account Forensics: Deep dive into paid media channels, strategy, and spend allocation to find where the budget is burning. 
  • Agency Scrutiny: I look past the monthly reports to see whether they are actually moving the needle or just managing spend. 
  • Marketing Review: Identify your best channels for acquisition vs retargeting, and where to allocate spend.
  • Creative Accountability: I audit whether your creative, whether it comes from an agency or contractor, is actually driving a return. 
  •  Internal Workflow: I map your internal ops to find where communication breaks down and where the team needs sharper guidance to perform.
Let's Get Started

I pinpoint what’s wasting spend, what’s working, & what to fix first.

Book Your 15 Minute Screening Call

FREQUENTLY ASKED QUESTIONS

Schedule Your Call
HEY,

I'm Lamees!  

Over the last decade, I've helped brands generate over $5B in revenue and managed more than $250M+ in spend! How? By building a strong omnichannel and creative strategy that centers on revenue growth.

I’m a marketing expert with coaching and agency experience. I earned my MBA and taught Brand Strategy and Qualitative Marketing at Cal State LA. As a Fractional CMO, I offer specialized marketing services including paid ads coaching, mentorship, consulting, and strategy builds.   

I use your data to make smarter decisions and grow ROI over time. If you’re ready to scale with a real plan, let’s work together.

- Lamees Barnett, MBA

Get on My Calendar

A few wins...

Spent $89K, generated over $1M in crowdfunding.

Drone company launched a crowdfunding round using an online platform to raise funds for its first launch. We broke the website and raised over the allotted $1M cap. We used existing creatives and recutting in a way that would excite people to be a part of an incredible opportunity.

 
 

Took FB account from $100 a day to $5K+ a day!

It's possible to scale a small e-commerce brand with simple iPhone footage. The power is literally at your fingertips. We filmed real people using the products and listing out the benefits. With a few A/B tests, we found winning creatives and continue to create alternative versions. See how we recently scaled!  

Broke $1M in Revenue in 1 Month!

There's nothing better than working with a brand to hit its first $1 MILLION dollar revenue month goal! It's all about running an effective omnichannel strategy and creative testing! 

Increased Revenue by Over 60% Y.O.Y.!

A summer apparel brand struggled with its previous media buyer, who drove traffic to the website, but the visitors weren't qualified and didn't make purchases. The brand operates only for four months each year. This sales cycle, I was brought on to run Meta ads. By focusing on creative content and revamping the targeting strategy, I prioritized acquiring new customers, allocating over 80% of the budget to prospecting. As a result, I increased their overall revenue by 63% with Meta ads.

A few wins...

Spent $89K, generated over $1M in crowdfunding!

Drone company launched a crowdfunding round using an online platform to raise funds for its first launch. We broke the website and raised over the allotted $1MIL cap. We used existing creatives and recutting in a way that would excite people to be a part of an incredible opportunity.

 

FB account went from $100 a day to $5K+ a day!

It's possible to scale a small e-commerce brand with simple iPhone footage. The power is literally at your fingertips. We filmed real people using the products and listing out the benefits. With a few A/B tests, we found winning creatives and continue to create alternative versions. See how we recently scaled!  

 

Broke $1M in Revenue in 1 Month!

There's nothing better than working with a brand to hit its first $1 MILLION dollar revenue month goal! It's all about running an effective omnichannel strategy and creative testing! 

CLIENT TESTIMONIALS...