■ Fractional paid media director
Paid ads expertise, built for small teams.
Get your ad questions answered every week by someone who's managed $300M+ in ad spend. Built for brand owners and in-house marketers.
■ Live every Wednesday · 9 AM PT
MORPHE
Golf Digest
Pacifica
Janji
Le Mieux
OTP
MORPHE
Golf Digest
Pacifica
Janji
Le Mieux
OTP
■ The problem
Ads are expensive.
Guessing costs more.
Senior media buyer
Six figures a year
An agency
Retainer + % of spend
Your junior marketer
Smart call. No one senior reviewing.
■ How it works
Four ways to get answers.
Your marketer keeps running the account. Every plan below is built from these four.
01 · Weekly
Live session
60 min every week. What changed in the platforms, then your questions and live account reviews. Recorded.
02 · Anytime
Question board
Post anytime, no limits. I answer every Tuesday and Thursday*, so nobody waits a week.
03 · Your account
Private calls
1:1 time on your own account with view-only access. Decisions, test plans, and feedback on your marketer's thinking.
04 · Your business
Email Q&A
For questions about your business that don't belong in a group. Written or video reply.
■ Plans
Three rooms. Pick yours.
Founding cohort pricing. Billed monthly.
Solo
The Ad Room
You run your own ads and want a senior person to learn from.
$79 / month
+ Weekly 60-min live Q&A
+ Question board, no limits
+ Recordings + resource library
+ Monthly 15-min 1:1 slots (limited)
+ 1 seat
Best if: you're a solo owner or creator doing it yourself.
Most popular
Owner + marketer
The Control Room
Your marketer gets a senior person to learn from and check decisions with, every week.
$497 / month
+ Weekly 60-min live session
+ Question board, no limits
+ Recordings + resource library
+ Two private 30-min calls a month on your account
+ Email Q&A, reply in 3 business days
+ 2 seats: owner + marketer
Best if: you or your marketer is capable but has no one senior to check with.
Team + 1:1
Control Room Direct
Weekly 1:1 time on your own account, so answers are about your numbers, not general advice.
$1,497 / month
+ Everything in The Control Room
+ Weekly 30-min 1:1 check-in on a fixed slot
+ Monthly 60-min account review. I go through your account before we meet
+ A 30-day test plan built with your marketer
+ Email Q&A, reply in 2 business days
+ 3 seats
Best if: you're spending enough that one wrong call costs more than $1,497.
Independent audit · One-off
Spending big and not sure it's working?
An unbiased read on what's working and what to fix first. From $5,000 USD.
■ The role
A director, not a doer.
What I do
→ Set direction
→ Review decisions
→ Answer the hard questions
→ Give feedback on creative and tests
What your marketer keeps
— Building and launching campaigns
— Day-to-day account changes
— Copy and creative
— Reporting
■ Boundaries
Oversight, not execution.
Your marketer does the work. I make sure it's the right work. Here's what's not part of the membership.
Building, launching, or editing campaigns
Logging into the ad account to make changes
Writing ad copy or producing creative (feedback on creative is included)
Building or maintaining reports and dashboards
Questions by DM, text, or voice note
Same-day or on-demand answers
Managing, hiring, or firing the marketer
■ Who you're working with
I'm Lamees Barnett, MBA.
The senior reviewer your marketer has been missing.
$300M+
Ad spend managed
$5B+
Revenue generated
300+
Brands
12+
Years in paid media
A few wins.
Drone company launched a crowdfunding round. Broke the site and raised past the $1M cap using existing creatives recut to build excitement and urgency.
Scaled a small e-commerce brand using simple iPhone footage. A/B tests surfaced winning creatives that kept compounding at scale.
First $1M revenue month powered by a tight omnichannel strategy and systematic creative testing across channels.
Summer apparel brand with unqualified traffic. Revamped targeting, allocating over 80% to prospecting, and drove 63% revenue growth on Meta alone.
Real answers. Real results.
“If you are serious about winning in paid media, you need Lamees (@justlamees) on your team. Simple as that. Her knowledge in this space is rock solid and the advice she gives is the kind you actually trust and act on. ... [read more]
What makes her stand out is how straight forward and honest she is. She tells you what you need to hear and does not sugarcoat anything, which is honestly so refreshing and rare in this industry. She is one of those people who just gets it. If you want to stop spinning your wheels and start seeing real results, she is the person you want in your corner.”
“We've worked with Lamees for over 5 years combined across 2 different stints heading up our paid social marketing. She helped scale our annual budget from tens of thousands to just under $1 million dollars annually. ... [read more]
Thanks to Lamees we were able to prioritize long term performance and brand-building over short-term sales. 2024 was our first ever year being first-order profitable thanks to higher AOV and lower CAC. Most important, Lamees is an absolute joy to work with who I'd highly recommend to anyone looking to build a business the right way for the long term.”
“This bootcamp was exactly what I needed before jumping into paid ads. I’ve been creating my own business content for over 5 years and wanted to take my content and marketing a bit more seriously. ... [read more]
She broke down how to collaborate with UGC creators, best practices when it comes to the marketing funnel, and gave advice on pricing and usage rights. It’s a great intro to the essentials of paid ads, which set me up to make smarter decisions before spending money on marketing campaigns. Lamees provided insights that were straightforward and actionable. I can't wait to take the paid ads workshop to learn how to scale my business. Highly recommend this for business owners looking to get a handle on their marketing strategy!”
“Wow! What an awesome bootcamp! There was so much breadth and depth on a variety of topics related to becoming a well-rounded, consummate UGC professional. ... [read more]
I especially loved tips on how UGC creators can play a role in optimizing marketing campaigns, which is a win-win for both parties. We also had a really good conversation about usage rights, raw footage offerings and upsells which transformed my thinking about how I negotiate and structure pricing. Lamees is a gem and I look forward to future workshops and courses.”
“I like how course was structured - it was easy to follow and I got great value. ... [read more]
I would definitely recommend it to everyone who want to learn Facebook Ads.”
■ FAQ
Questions owners ask.
Is this an agency?
No. Your marketer runs the account. I direct and review.
Do you log into our ad account?
View-only, to review. I never make changes.
Who attends the weekly session?
Mostly your marketer. Control Room has 2 seats, Direct has 3.
Can my marketer message you directly?
Yes, through Email Q&A on the Control Room tiers. Not by DM, text, or voice note.
We already have an agency. Is this for us?
Start with the Independent Audit for an honest read on what's working.
Keep your marketer. Add the senior oversight.
Stop guessing whether the budget is being spent well.
