Find My Leak โ†’

MARKETING AUDIT SERVICES

Your Ads
Are Leaking
Money.

Most 7โ€“8 figure DTC brands waste $47Kโ€“$350K in paid media every year. I find exactly where in 10โ€“14 days.

Request an Audit โ†’ Book a 60-Min Sprint


$5B+REVENUE GENERATED $300M+AD SPEND MANAGED 12+ YrsDTC EXPERIENCE
Lamees Barnett, MBA
$5B+ Revenue Generated$300M+ in Ad Spend Managed7โ€“8 Figure DTC Brands10โ€“14 Day TurnaroundNo Bias. No Retainer.Paid for Clarity, Not ManagementReal Data. Real Answers. $5B+ Revenue Generated$300M+ in Ad Spend Managed7โ€“8 Figure DTC Brands10โ€“14 Day TurnaroundNo Bias. No Retainer.Paid for Clarity, Not ManagementReal Data. Real Answers.

HOW I CAN HELP

Choose Your Entry Point

01

60-MINUTE SESSION

The Sprint

I NEED ANSWERS NOW


YOU ALREADY HAVE:

โ€“ A specific "why" question
โ€“ Confusing agency reports
โ€“ A feeling money's being wasted

An under-the-hood session to fix your most urgent bottleneck. One focused hour. Clear next steps you can act on immediately.

Book a Sprint โ†’

02

DEEP DIVE ยท MOST POPULAR

Performance Audit

I NEED THE FULL TRUTH


YOU ALREADY HAVE:

โ€“ $1M+ in annual ad spend
โ€“ Multiple agencies & contractors
โ€“ A stall you can't explain

A deep dive to separate real performance from blended reporting. You get a Keep, Fix, or Cut roadmap. No fluff.

Request an Audit โ†’

03

ONGOING ACCESS

Mentorship

I NEED A NAVIGATOR


YOU ALREADY HAVE:

โ€“ An internal team
โ€“ Active ad spend & creative flow
โ€“ Momentum you don't want to lose

High-access guidance for lean teams that need a senior sounding board. Pressure-test decisions without a full-time hire.

Get Mentorship โ†’

THE PROBLEM

What's Burning
Your Budget?

Most leaks come from one of three places. Your team, your agency, and your reporting all create blind spots, and none of them are incentivized to tell you.

Get Clarity Now โ†’

The Agency Trap

Hiding failing channels behind "Blended ROAS" or shifting KPIs to mask underperformance. Pushing budget where they have expertise, not where you have ROI.

The Contractor Gap

High fees for work that misses targets. Budget decisions based on their comfort zone, not what actually performs for your business.

The Internal Bottleneck

Talented people doing the wrong tasks because of poor structure. No clear KPIs, misaligned priorities, and teams stuck in outdated processes.

THE ROOT CAUSE

Everyone Around You
Has a Conflict of Interest

AGENCIES

Want to keep their fee.

CONTRACTORS

Want to keep their hours.

INTERNAL TEAMS

Want to protect their jobs.

I'm paid for clarity, not management.
I dissect strategy and execution to see what's actually performing, and who's just "managing the budget."

See What's Next โ†’
Audit Coverage Areas

WHAT YOU GET

What This Audit Covers

01

Ad Account Forensics

Deep dive into paid media channels, strategy, and spend allocation to find exactly where budget is burning.

02

Agency Scrutiny

Past the monthly reports, seeing whether they're actually moving the needle or just managing spend.

03

Channel Allocation Review

Identify your best channels for acquisition vs. retargeting, and where to reallocate spend for maximum ROI.

04

Creative Accountability

Whether from agency or contractor, I audit whether your creative is actually driving a return.

05

Internal Workflow Mapping

Find where communication breaks down and where the team needs sharper guidance to perform.

I pinpoint what's wasting spend, what's working, & what to fix first.

Let's Get Started โ†’ Book 15-Min Call

PROOF OF WORK

A Few Wins

11ร—

Spent $89K, Generated $1M+ in Crowdfunding

Drone company launched a crowdfunding round. We broke the website and raised past the $1M cap using existing creatives recut to build excitement and urgency.

50ร—

FB Account: $100/Day to $5K+/Day

Scaled a small e-commerce brand using simple iPhone footage. A/B tests surfaced winning creatives that kept compounding at scale.

$1M

Broke $1M in Revenue in a Single Month

First $1M revenue month powered by a tight omnichannel strategy and systematic creative testing across channels.

$1M revenue month results

+63%

Revenue Up 63% Year Over Year

Summer apparel brand with unqualified traffic. Revamped targeting (80%+ to prospecting) and drove 63% revenue growth on Meta alone.

Apparel case study results

โ– What Past Students & Clients Say

What Clients Say

โ€œIf you are serious about winning in paid media, you need Lamees (@justlamees) on your team. Simple as that. Her knowledge in this space is rock solid and the advice she gives is the kind you actually trust and act on. What makes her stand out is how straight forward and honest she is. She tells you what you need to hear and does not sugarcoat anything, which is honestly so refreshing and rare in this industry. She is one of those people who just gets it. If you want to stop spinning your wheels and start seeing real results, she is the person you want in your corner.โ€

BBetty Ann Oakley
Creative Partner / Creative Strategy

โ€œWe've worked with Lamees for over 5 years combined across 2 different stints heading up our paid social marketing. She helped scale our annual budget from tens of thousands to just under $1 million dollars annually. Thanks to Lamees we were able to prioritize long term performance and brand-building over short-term sales. 2024 was our first ever year being first-order profitable thanks to higher AOV and lower CAC. Most important, Lamees is an absolute joy to work with who I'd highly recommend to anyone looking to build a business the right way for the long term.โ€

MMichael Burnstein
President and Co-Founder

โ€œThis bootcamp was exactly what I needed before jumping into paid ads. Iโ€™ve been creating my own business content for over 5 years and wanted to take my content and marketing a bit more seriously. She broke down how to collaborate with UGC creators, best practices when it comes to the marketing funnel, and gave advice on pricing and usage rights. Itโ€™s a great intro to the essentials of paid ads, which set me up to make smarter decisions before spending money on marketing campaigns. Lamees provided insights that were straightforward and actionable. I can't wait to take the paid ads workshop to learn how to scale my business. Highly recommend this for business owners looking to get a handle on their marketing strategy!โ€

MMitri Jones
CEO at Mitri's Delights

โ€œWow! What an awesome bootcamp! There was so much breadth and depth on a variety of topics related to becoming a well-rounded, consummate UGC professional, I especially loved tips on how UGC creators can play a role in optimizing marketing campaigns, which is a win-win for both parties. We also had a really good conversation about usage rights, raw footage offerings and upsells which transformed my thinking about how I negotiate and structure pricing. Lamees is a gem and I look forward to future workshops and courses.โ€

TTerri Holley
UGC Creator & Marketing Strategist

โ€œI like how course was structured - it was easy to follow and I got great value, I would definitely recommend it to everyone who want to learn Facebook Ads.โ€

AAgnese U.
Past Student

Lamees Barnett

ABOUT

Hey, I'm Lamees.

Lamees Barnett, MBA, Fractional CMO & Marketing Auditor

Over the last 12+ years, I've helped brands generate over $5B+ in revenue and managed more than $300M+ in spend by building strong omnichannel and creative strategies centered on revenue growth.

I have coaching and agency experience, earned my MBA, and taught Brand Strategy and Qualitative Marketing at Cal State LA. As a Fractional CMO, I offer specialized audits, paid ads coaching, mentorship, and consulting.

I use your data to make smarter decisions. No fluff. No long-term management contracts. Just the truth about what's working and what isn't.

Get on My Calendar โ†’


BRANDS I'VE WORKED WITH

Brands I've worked with

FAQ

Common Questions

Still on the fence? Here's what most brands ask before booking.

Schedule Your Call โ†’

READY?

Find the Leak.
Fix the Business.

Start with a 15-minute screening call. No commitment. No pitch. Just a straight look at whether an audit makes sense for you.

Request a Full Audit โ†’ Book a 15-Min Call

ยฉ 2026 Raucous Groupe LLC. All Rights Reserved. ยท justlamees.com

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